Competencies

Partner Relationship Marketing – Career of success identifying, signing, and creating win-win solutions with a full range of business partners, from small businesses to Fortune 1000 enterprises—increased Tripology new member registrations by 154% in 18 months; led marketing support to 40 premier hotel partners generating $65M in annual revenue for Liberty Travel.

Branding & Loyalty Programs – Expert in development/execution of innovative products, promotions, and programs to differentiate the brand and increase customer retention—at Alamo / National, created tiered loyalty program that increased member base by 30%, and retention by 15%.

New Account Development – Proven ability to solicit new customers, sell the offering, and close the deal—at Tripology, won 45 key partners in 18 months, increasing % of leads sold through national accounts from 28% to 71%.

Web Marketing – Manage design, development, and content of compelling B2B and B2C websites and e-marketing programs—for Wyndham / Group RCI, built B2B site that enrolled 15,000 travel agents in 12 months; for Tripology, social media and web marketing for “Innovator of the Year.”

Program Management – Skilled at driving complex marketing, sales, and product development programs to deliver on critical success metrics—at Alamo / National, led development of new bundled products that exceeded revenue goals by 30% in first year after launch.